Inogen, Inc.
  • Marketing
  • Goleta, CA, USA
  • Full Time

ABOUT INOGEN Inogen was founded in 2001 to improve quality of life and increase freedom and independence for oxygen therapy users. Inogen is innovation in oxygen therapy. The Inogen mission is to improve freedom and independence for oxygen therapy patients through innovative products and services. Inogen is a manufacturer and Accredited Homecare Provider.

Inogen is focused on quality care, continuous improvement, and outstanding customer satisfaction. We are a stable, USA based company dedicated to providing an exciting and rewarding career to our employees. We completed a successful Initial Public Offering on the NASDAQ in 2014 and have demonstrated substantial growth over the last five years. Our work environment is casual yet high performing, and we are looking for seriously talented, motivated, and fast-paced professionals to join our team.

JOB DESCRIPTION 

The Email/Affiliate Specialist is responsible for the end-to-end management of both the affiliate and email automation channels for Inogen.com and other proprietary web properties. This position is charged with achieving lead targets on finite monthly/quarterly budgets and maximizing overall sales and revenue return and ROI of both channels. This role will be accountable for management of budgets for affiliates. The Email/Affiliate Specialist is responsible for the ongoing reporting and analysis of granular and macro-level events as they pertain to both the affiliate and email automation channels in any way relevant to Inogen's ongoing consumer and business-to-business lines of business.

Key Competencies:

  • Affiliate and email automation program management and oversight.
  • Affiliate and email automation reporting; report building, maintenance, expansion and delivery to senior marketing staff.
  • Proactively building the number of affiliate partners through outreach, recruiting and relationships to achieve monthly growth goals.
  • Identifying and recruiting new affiliates through various channels including social networks, communities and groups, blog postings, email, etc.
  • Negotiating and managing contracts and commission structures for affiliates.
  • Monitoring affiliate activity, analyzing performance, identifying areas of improvement, and recommending ways to increase affiliate performance.
  • Coordinate day-to-day email marketing campaign execution, including planning, targeting, set-up, testing, execution, reporting and optimization.
  • Collaborate with cross-functional stakeholders to create and deliver highly-targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications.
  • Ad copy writing, ad copy testing, partner/reseller/competitive landscape ad copy monitoring.
  • Landing page wireframe design and testing. A/B/C testing, multivariate.
  • Comply with CAN-SPAM guidelines and help to govern email list recipients.
  • Champion both affiliate and email plans and create business cases for new opportunities.
  • Develop documentation and road maps for all processes.

Do you possess these abilities?

  • Quant background, analytically oriented
  • Experience using major ecommerce platforms preferred
  • Able to derive meaning from data through A/B testing and email optimization
  • Solid understanding of digital marketing in general
  • Strong account management and business development skills to manage existing affiliate marketing relationships and recruit new high-quality traffic placements

Requirements:

  • Bachelor's degree in Business, English, Communications or related field of study, required.
  • 3+ years' experience in the Marketing field, required
  • Advanced knowledge/proficiency in Google Analytics and Microsoft Office, required
  • Advanced skills in HTML5/CSS3, required.
  • Intermediate knowledge/proficiency in email marketing and marketing automation technology, required.
  • 1-3 years' experience with Salesforce Marketing Cloud, preferred.
  • A combination of training, education and experience that is equivalent to the qualifications listed above and that provides the required knowledge, skills, and abilities.

Working Conditions:

  • The noise level in the work environment is usually moderately quiet.
  • Up to 100% of their time will be spent working on the computer, reading, typing, and meeting with others.

WHY INOGEN Inogen is a dynamic company that is not only focused on quality care of patients, but is also committed to being a top employer.  Each of Inogen' s offices have a casual culture that supports employees being responsible and developing professionals.

We offer competitive salaries and a robust benefit package:

  • Employee Stock Purchase Plan 401 (K) plan available for all employees Health, dental, vision insurance Flexible spending accounts and wellness discount program Life Insurance Long Term Disability Robust paid time off and 8 paid holidays Employee Assistance Program

See the Inogen Team in action:

https://www.youtube.com/watch?v=dKoTMeJf5J4

 

Inogen Where we go to work hard to positively impact people's lives

 

Inogen is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The EEO is the Law poster and its supplement are available here: http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm; http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf.  The pay transparency policy is available here: http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf.

Inogen is committed to working with and providing reasonable accommodations to individuals with disabilities.  If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to recruiting@inogen.net or call (972) 616-5668 and let us know the nature of your request and your contact information.

 

 

Inogen, Inc.
  • Apply Now

  • * Fields Are Required

    What is your full name?

    How can we contact you?

    I agree to ApplicantPro's Applicant Information Use Policy.*
  • Sign Up For Job Alerts!

  • Share This Page
  • Facebook Twitter LinkedIn Email
.
Image Map Logo International Distributors Medical Professionals Investors Oxygen Therapy Products Shopping Cart Icon About Inogen Support Resources Blog HME Providers Order Now